The former AlphaTauri team have officially announced their new identity for the year ahead of their livery reveal in Las Vegas on February 8th.
After Red Bull acquired the Minardi team in 2005, the team was run as Toro Rosso before being rebranded to Scuderia AlphaTauri in 2020 to promote Red Bull’s fashion range of the same name.
It will be Visa’s “first new major global sports sponsorship in more than 15 years” as it becomes the global partner of both the Red Bull teams and their F1 Academy team which will also have Visa as a title partner.
“It’s fantastic to reveal the new identity and to welcome new partners as we embark on the next phase of the team’s Formula 1 story,” said Visa Cash App RB Team’s CEO, Peter Bayer.
“Faenza is entering a new era of racing, staying true to our roots as a hothouse for talent but now with an even greater focus on competing for the biggest prizes in F1.
“We have a bold vision for the team led by myself and Team Principal, Laurent Mekies and having future-focused partners such as Visa and Cash App alongside us on that journey is hugely exciting.”
Visa’s Chief Marketing Officer, Frank Cooper III, called the partnership “groundbreaking” and said it was “a great opportunity for the Visa brand to engage one of the fastest-growing sports communities on the planet.
“This alliance resonates strongly with Visa’s vision to inspire individuals to ‘make it,’ striving to take small steps for improvement each day, during every race or event.”