Formula 1 will hold a fan festival next month, celebrating the life of Ayrton Senna in his home city of Sao Paulo in Brazil.
Formula 1 will celebrate Ayrton Senna’s life with a special fan festival taking place in Sao Paulo, Brazil on November 9th.
The event, organised by Heineken, will take place in Sao Paulo’s Ibirapuera Park, and will celebrate the life of the late three time F1 World Champion – a national treasure of Brazil.
Taking place from 12 noon on the 19th, this event will serve as a warm up for the Brazilian Grand Prix the following weekend – 25 years since Senna’s last race in front of his home crowd at the start of the 1994 season.
There will be displays of modern F1 machinery, including recent cars from Mercedes and Renault, while F1 has confirmed two time Brazilian Champion Emerson Fittipaldi will be in attendance, as well as Felipe Massa. Both men will drive some of Senna’s historic cars around, including his 1984 Toleman TG184 that Ayrton first caught the eye of the world when he almost won that year’s Monaco Grand Prix with it.
The car which he won his first Grand Prix in, the 1985 Lotus 97T, will also be put on display and demonstration.
“I’m sure it will be an unforgettable day to Ayrton’s fans.” said Bianca Senna, Ayrton’s niece and Director of the Ayrton Senna Institute. “The opportunity of seeing, so close, historical cars, that were part of some of his best moments in F1, will be incredible. Having the chance to see an event with so many attractions, happening in Ibirapuera, the heart of Sao Paulo, will be even more remarkable, crowning 2019, a year full of beautiful tributes to celebrate 25 years of legacy.”
“Ayrton Senna is a true legend of our sport and his legacy is both immense and inspiring.” said Sean Bratches of Formula 1’s commercial operations. “It is our honour to bring Formula 1 to the streets of Sao Paulo with our partners Heineken to celebrate his life and his importance to the people of Brazil. We will be celebrating his life by giving fans the chance to get up close and personal with modern and historic F1 cars that will give them a once in a lifetime experience of the speed, sound, and excitement that F1 has to offer. Brazil has a special place in the F1 family, and we are really excited to bring this event to Sao Paulo a week before the Grand Prix at Interlagos.”
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