Haas F1 unveil striking new livery for 2019

The Haas F1 Team have become the first competitors to unveil their livery for the 2019 season, taking on a revised look for the upcoming season.

With the American team taking on new title sponsors in Rich Energy for 2019, Haas unveiled a completely revised livery for the upcoming season, taking on the black and gold colour scheme of the beverage company.

In a ceremony in London, the Haas VF-19 livery was unveiled to the public for the first time. In keeping with the Rich Energy brand, the livery is predominantly black with gold accents.

The car also gave a taster of Formula One’s simpler front wings for 2019, but the car is unlikely to be the same one which will take to the track in Melbourne.

“This is the time of the season when you hope you’ve got designs right and you can be competitive straight away,” said Haas Automation founder and chairman of Rich Energy Haas F1.

“The new car looks distinctive, not only in terms of its color scheme, but also with the new regulations in play. Hopefully those design changes brought in for 2019 will improve the racing on-track, and more importantly give us a shot at making more of an impact at each Grand Prix.”

The first look of their full-equipped 2019 challenger – as opposed to today’s livery-only reveal – will take place at 8am on the first day of preseason testing, Monday 18th February.

Haas F1, who joined Formula One at the start of the 2016 season, have predominantly ran red, grey and white liveries, in keeping with their brand, Haas Automation.

However, they announced a partnership with Rich Energy for 2019, and the beverage company will be title sponsors this year.

With such a level of sponsorship being announced, a livery change was anticipated, with the Haas F1 logo and team attire changing to a black and gold colour scheme.

The 2018 season was Haas’ best season to-date; they took a best Grand Prix finish of fourth place and took fifth place overall in the constructors’ championship.

They will continue with the driver partnership of Romain Grosjean and Kevin Magnussen, as well as their technical partnership with Ferrari.

In Pictures: 2019 Haas VF-19

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Luke Murphy

As an FIA-accredited motor sport journalist, degree-level Motorsport Engineer and amateur karter, Luke's passion for motor sport is evident. He is one of the editors at FormulaSpy and one of the longest-standing members of the team.

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