Latifi sponsor Royal Bank of Canada joins Williams

Nicholas Latifi’s personal sponsor, the Royal Bank of Canada, has signed up to join Williams’ sponsorship portfolio for the 2020 F1 World Championship.

The Williams Formula 1 team has added yet another Canadian sponsor, and another of Nicholas Latifi’s personal sponsors, to their roster for 2020. Having signed Latifi as a race driver for this year, Williams have added the Royal Bank of Canada to their list of partners.

It’s been a turbulent off-season in terms of sponsors for Williams. Having lost Robert Kubica as a driver, PKN Orlen departed as well due to them being personal backers of the Pole. With Kubica finding a reserve seat at Alfa Romeo, PKN Orlen signed up there as co-title sponsors. 

However, Nicholas Latifi has a decent roster of personal sponsors himself and now all three listed on his website have joined Williams. On Wednesday, Williams announced Sofina Foods and Lavazza Coffee as joining them for 2020 – Sofina Foods being set up by Latifi’s father Michael in the mid 1990s.

Having confirmed the loss of Unilever’s Rexona to McLaren for 2020 early on Friday morning, a few short hours passed before Williams confirmed they have now signed RBC. Their logo will be on the nose of the 2020 FW43, on the team’s clothing and the race suits of Latifi and George Russell.

“We are delighted that RBC has partnered with the team for the 2020 season.” said William’s Deputy Team Principal Claire Williams.

“Formula One is a sport on a world stage and we’re proud to partner with a global financial institution that is passionate about helping young athletes achieve success in all forms of sport.”

Matt McGlynn, Vice President, Brand Marketing, RBC said: “Unlocking the potential of youth and young athletes is a priority at RBC, and this partnership will allow us to continue to support talented Canadian racer Nicholas Latifi as he makes his debut this spring with Formula One.

“We look forward to working with our partners at ROKiT Williams Racing in 2020 and cheering on Nicholas from his home country.”

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Thomas Maher

Co-owner, Chief Editor and a journalist for - Ireland's only accredited F1 & Formula E website. Enjoy my work -

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