British Grand Prix – Williams have more good news this weekend, as they have announced that title sponsor ROKiT have increased the duration of their commitment.
Williams are racing with a new title sponsor this year, mobile phone and WIFI company ROKiT. Just six months into their three year deal, the team took the opportunity of their home Grand Prix weekend to confirm that this contract has been extended to five years. This means ROKiT will remain title sponsors until the end of 2023.
This announcement of increased financial stability comes at a time when the team are struggling on-track for speed, but otherwise is at a time of celebration for them as this weekend marks 50 years of Sir Frank Williams in charge of a Williams Formula 1 team.
Deputy Team Principal, Claire Williams, said that the faith being shown in Williams is being returned: “We are delighted to announce this extension to our partnership with ROKiT. As I said in February, this is a natural partnership based on shared values of innovation, engineering excellence and trust.”
“ROKiT joined the team at a challenging time and it means a great deal to us that they believe in our vision and are committed to helping us achieve it. I’ve personally enjoyed working with the team at ROKiT and look forward to continuing this work in the years ahead.”
Commenting, Jonathan Kendrick, Chairman of ROKiT said: “Our relationship with the Williams Racing team supports our position as a global player in the mobile phone industry, entertainment and drinks business. We have exciting plans to produce exclusive ROKiT Williams Racing content for our ROKiT phones, as well as strong distribution for ABK and Bogarts. I am also committed to helping the team get back onto the podium, where they should be.”
