Breaking NewsFormula 1 News

Deleted McLaren sneak peek suggests prominent new sponsor deal

McLaren may have accidentally revealed a new prominent sponsor for 2019 in a picture that has since been deleted.

McLaren have issued some sneak peeks at their new Renault-powered MCL34 ahead of their car launch on February 14th.

Taking to social media, they revealed fonts of their new driver numbers, as well as a front view of their car. However, this particular picture was quickly deleted, possibly due to the inclusion of a prominent Coca-Cola logo on the rear wing of the car.

This suggests that the drinks giant is remaining onboard with McLaren this season, after initially signing as an exploratory foray into F1 sponsorship for the final couple of races of 2018.

At the time of the short deal confirmed in October, Coca Cola’s vice president of sports partnerships Ricardo Fort added: “We are looking forward to this activation with McLaren, both our companies are innovators, and we are both looking to further connect with youth.

“This partnership will guide us to what our customers, markets and consumers are craving from this high octane passion.”

A 2019 partnership, for now, remains unconfirmed by either party.

Shortly after the picture was deleted from social media, McLaren revealed that they have changed their logo significantly for the first time since the end of 1996. Having switched to the familiar luminescent red/orange swoosh for the 1997 season, the team have now turned it into a completely black swoosh.


Thomas Maher

Co-owner, Chief Editor and a journalist for - Ireland's only accredited F1 & Formula E website. Also working in the Irish radio broadcasting industry. Donations: PayPal - ETH/ERC20 - 0x9d0b8071180AAcB0bD5f0c1d43281768C73e8763

Related Articles