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Dragon announces GEOX as title sponsor for 2018/19 Formula E season

Dragon Racing has announced Italian footwear company GEOX as its title sponsor for the 2018/19 Formula E season.

The team will be renamed officially to GEOX Dragon with the drivers and team personal receiving footwear and apparel from GEOX.

“We are extremely excited to align ourselves with GEOX. With over 60 technological patents and a clear focus on sustainability, there are powerful synergies between GEOX and Dragon,” said team principal Jay Penske.

“We have a unique opportunity to improve the performance and comfort of our team while also raising awareness for GEOX’s ongoing work in sustainable innovation.

“I look forward to seeing the results of this partnership on and away from the circuit.”

Dragon this week announced that Formula 2 racer Max Gunther will be partnering Jose Maria Lopez for its 2018/19 driver line-up.

The team is expected to make further sponsorship announcements alongside a full livery reveal ahead of the season opener in Riyadh on December 15, having run bare carbon on its car during private testing as well as the three-day public test in Valencia.

“We are very proud and excited about GEOX joining Dragon Formula E team as title partner for the seasons to come,” said Mario Moretti Polegato, President and Founder of GEOX.

“GEOX has always been synonymous with the most advanced patent technologies in footwear and apparel, designed to provide superior breathability, performances, and comfort.

“The extreme conditions and requirements of Formula E motor racing will, therefore, represent the best testing ground for GEOX to experiment new breathing and performance-oriented technologies, to be eventually translated into wellbeing for everyday use products.”

Dragon has also announced Antonio Fuoco as its test and reserve driver. Fuoco got his first FE experience in Valencua when he shared the second car with Gunther.

“I want to drive in the Formula E Championship because the level of the drivers and teams are
among the highest in all of Motorsport,” he said.

“Racing on the streets in the center of some of the most interesting cities in the world is also a very exciting challenge for me.”


Chris Stevens

Chris is a member of the Autosport Academy and has been writing about motorsport professionally since 2015. He has been one of the top Formula E journalists since he went to Donington Park for pre-season testing a week after picking up his A-Level results.

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