TAG Heuer sign title sponsorship deal with Porsche Formula E

Thomas Maher 26th August 2019

1 minute read

The Porsche Formula E Team have signed a title sponsorship agreement with TAG Heuer for the 2019/2020 Formula E season.

Porsche formally enter the Formula E Championship this year, with a bespoke car and powertrain developed for Season 6. Having signed Neel Jani and Andre Lotterer as their drivers for the team’s debut season, they have now also signed historic timepiece company TAG Heuer as their title sponsor.

Entering the championship as TAG Heuer Porsche Formula E Team, the car will be launched on August 28th online.

TAG’s involvement with top level motorsport goes back a long way – TAG branded Porsche power units won the F1 World Championship in 1984 and 1985 with McLaren while Heuer sponsored Jo Siffert with Porsche between 1966 and 1971.

TAG Heuer remain involved with the Red Bull Racing team in Formula 1, acting as their timing partner – a similar agreement has been signed with Porsche.

Porsche Motorsport’s Vice President, Fritz Enzinger, said: “We are delighted to welcome TAG Heuer again at Porsche Motorsport. Looking back on our successful history, both brands will build on former achievements for this new era in Formula E. It is exciting times that we join our forces again and that together our huge passion for motorsport continues to be alive. We are counting the days for our first race as TAG Heuer Porsche Formula E Team in November this year.”

Stephane Bianchi, CEO of TAG Heuer, said: “We are truly honored to begin our partnership with Porsche, a move which further strengthens our presence in Formula E. Beyond sharing the same passion for motorsport and having the same challenger spirit, our two brands have the same uncompromising love for quality and technology. TAG Heuer is looking forward to supporting the team on its journey into Formula E and the upcoming races.”