Venturi Racing have become ROKiT Venturi Racing and unveiled a new car livery ahead of tomorrow’s season 6 opener in Diriyah.
ROKiT, a global telecommunications company, will partner with Venturi Racing for the next three years. It’s not the company’s first motorsport adventure as they became the title sponsor to the Williams Racing team in Formula One earlier this year.
The ROKiT Venturi Racing car was also given a fresh paint job to go with the new name, the car will now run under a red, white and black colour scheme.
“We’re very proud to welcome ROKiT to the Venturi family,” said Susie Wolff, Team Principal of ROKiT Venturi Racing, in the team’s press release.
“This partnership is a fantastic endorsement of the progress we made as a team in Season 5 and the ever-increasing appeal of Formula E as a platform for ground-breaking, premium global brands to showcase their vision.
“We’re understandably excited by what the next three years hold for both ROKiT and Venturi. Now – it’s time to go racing.”
President of Venturi Automobiles, Gildo Pastor, said “The addition of ROKiT as our title partner for the next three seasons is a significant moment for the team. Our two brands share both a passion for innovation and a clear vision for the future of our technologies.
“This weekend we begin a new chapter together on track at the Diriyah E-Prix and I know the whole Venturi family shares my excitement for the start of what I am confident will be a very successful collaboration.”
While Jonathan Kendrick, Chairman of ROK Brands and Co-Founder of ROKiT, also added his belief that Venturi and Formula E were the perfect partners for his company.
“After meeting with the Venturi Racing team,” said Kendrick. “There was no doubt in my mind that they are the ideal partner for ROKiT in Formula E.
“The ROKiT brand has fast become synonymous with doing things differently – we trailblaze. Formula E is breaking new ground and we’re excited to see where the championship can go. The city centre locations and rapidly growing fanbase make it a perfect platform from which to communicate ROKiT Cities.”
